Looking for an experienced web professional with diverse expertise?

Building on professional experience as a search engine optimization analyst, web copywriter, and magazine contributor—as well as a Bachelor of Science degree in Journalism, including coursework for data journalism, photo journalism, and documentary studies—I bring a unique, user-focused perspective to web content strategy. For every client or project, I use data-driven strategies to explore unique user interests, needs, and journeys to help shape the structure and nature of a site’s content strategy.

I have diverse experience as an SEO analyst, a content strategist, a marketing copywriter, a photographer, a photo and video editor, a digital asset manager, and more. This broad perspective helps me exceed my client’s and stakeholder’s expectations by bringing together working knowledge in the best practices and considerations of a wide range of disciplines.

I am passionate about technical SEO because it brings together so many of the professional focus areas I am interested in.

I like to look at technical SEO like the bread of a sandwich—technical SEO at the top and bottom, but incomplete without a content filling. As a highly detail-oriented analyst, I always start with the basics that are expected of every high-performing, search optimized site—sitemaps, titles and metadata, page depth, links, and more.

Once a site meets the basic considerations for technical SEO, the fun stuff begins: I’m excited about entity-based SEO, pillar-based interlinking strategies, core web vitals, language localization, and much more. I am always keeping up with current events and developments in SEO, and I am quick to catch announcements to new Search Engine Results Page features, ranking systems and signals, and developments within the industry.

As a self-taught web developer, I am an incredibly fast learner and am very comfortable learning on the job to adapt to your existing frameworks and design systems. This skill helps me collaborate with UX designers; front, backend, and full-stack developers; copywriters and editors; and others to produce nuanced recommendations regardless of my role. I am always considering the best tools to meet my projects’ requirements with the lowest overhead and the best performance—including on hypermedia based web applications, react-based frameworks like Remix and NextJS, modern Content Management Systems, and static site generation frameworks like Jekyll and Pelican.

As an analyst, my knowledge of front-end web development technologies allows me to make informed recommendations based on complex technical documentation—including adapting SEO best practices to accomodate changes in web specifications (like HTML5), analysis of render waterfalls for Web Core Vitals analysis, implementation of structured data schemas for entity-based SEO, and more.