Resume & experience

I led a 6-person team to developed a high-performance “headless” platform using static site generation to extend the built-in features of a traditional WordPress Content Management System. In the process, I designed a cloud-native architecture for the new site and developed containers for developer and production environments. I also managed version control, implemented robust CI/CD (Azure DevOps Pipelines/GitHub Actions), and established release pipelines and test suites. Furthermore, I oversaw all development and documentation to maintain professional standards that promote long-term maintainability of the application.

Assigned by NAU's Office of the President as this project's co-lead, I led communication and collaboration between our technical experts and non-technical project stakeholders to ensure on-schedule delivery.

In June 2025, we successfully deployed our future-proof headless platform, highlighting my capacity for technical leadership and cross-departmental collaboration.

I led product development for search engine optimization and digital marketing technologies, driving university-wide SEO strategy. This leadership included providing technical guidance for the new headless WordPress application, launched in June 2025. My forward-thinking approach involved evaluating opportunities to integrate Large Language Models (LLMs) and other automation for advanced SEO, while also fostering crucial collaboration with non-technical partners and external vendors to ensure cohesive digital initiatives across the university. I oversaw new web development sprints, quantitative testing, and guided content strategy, managing over 10,000 indexed pages for optimal search engine performance.

My technical expertise extended to developing and maintaining custom audit tools, notably the python-based “seo-tools” web crawler, which was instrumental in NAU’s web migration projects from 2021-2024. Leveraging an expert command of Google Search Console, Google Ads, and related platforms, I utilized advanced configurations and APIs to develop and implement data-driven strategies. My primary objective was to consistently increase form submission, application submission, and overall organic traffic, delivering measurable results for the university.

As Lead SEO & Web Copywriter, I crafted compelling web content and contributed to technical implementation by applying a data-driven approach to optimize digital platforms. My work included designing and deploying content delivery pipelines for efficient integration with CMS systems (WordPress, “Degree Search”), utilizing knowledge of data flow management and system architecture to enhance content delivery and platform performance. I also fostered technical collaboration by implementing and training my non-technical team on a git-based wiki for internal resources. Furthermore, I played a key role in the technical SEO implementation for the "NAU21" project, consistently demonstrating an ability to contribute to complex technical initiatives and achieve measurable improvements in system effectiveness.

Reclassified to “lead” in April 2022.

As Digital Asset Manager, Photographer, & Editor, I developed and executed visual strategies for brand identities and campaigns. I edited and retouched images using Adobe Creative Suite to ensure high-quality visuals, managed large-scale digital asset libraries, and ensured consistency across all visual elements. I was also responsible for data and taxonomy entry while migrating thousands of assets to the Widen Digital Asset Management platform.

This experience honed my skills in project management, data stewardship, and team leadership.

As a seasoned freelancer, I bring my expertise in software development and system administration to deliver high-quality solutions that meet the unique needs of clients. With a strong background in data analysis, infrastructure deployment, and modern web development, I excel at crafting innovative applications, integrating systems, and ensuring seamless operations.